Director, Digital Merchandising

TL;DR

Director, Digital Merchandising (Entertainment): Lead on-site merchandising and promotional execution across Fandango.com, Fandango at Home, and RottenTomatoes.com with an accent on optimizing content placement and conversion performance. Focus on driving clear prioritization, transparent tradeoff decisions, and alignment to company-level objectives across high-traffic digital surfaces.

Location: Must be willing to work hybrid in Orlando, FL or Los Angeles, CA (minimum of three days per week in office)

Company

Independent publicly traded media company with powerhouse cable networks like USA Network, CNBC, SYFY, Golf Channel, and digital brands including Fandango, Rotten Tomatoes, GolfNow.

What you will do

• Own top-funnel execution of merchandising strategy across homepage and high-impact surfaces for assigned properties.
• Balance priorities across AVOD, TVOD, and Ticketing businesses while aligning placements to company goals like revenue, margin, and audience growth.
• Develop prioritization frameworks, merchandising calendars, and decision documentation for cross-functional alignment.
• Monitor KPIs like conversion rate, revenue per visit, and engagement; conduct A/B testing and deliver performance recaps.
• Implement plans for major releases, campaigns, and events in partnership with Studio Relations, Marketing, Editorial, Product, and Ad Sales.
• Steward high-traffic surfaces by evaluating UX, audience segmentation, personalization, and industry trends.

Requirements

• 4–7+ years in digital merchandising, e-commerce, or content-driven commerce
• Experience managing high-traffic consumer-facing websites
• Demonstrated prioritization across competing stakeholders and objectives
• Strong analytical skills with tools like Google Analytics or Adobe Analytics
• Proven track record driving revenue or engagement growth
• Excellent communication to articulate tradeoffs and influence stakeholders

Nice to have

• Experience in entertainment, media, ticketing, or streaming
• Familiarity with CMS and experimentation platforms like Optimizely or Adobe Target
• Working in matrixed, multi-brand organizations

Culture & Benefits

• Hybrid work model with minimum three days per week in office (Orlando or LA)
• Competitive compensation including health insurance, retirement plans, paid time off
• Equal employment opportunities and accommodations for disabilities
• In-person interviews may be required at company locations