Senior Manager, Customer Marketing & Engagement

TL;DR

Senior Manager, Customer Marketing & Engagement (Healthcare): Develop comprehensive customer lifecycle marketing strategy to drive retention, loyalty, product utilization, and advocacy across healthcare providers with an accent on segmented engagement journeys, communications, and advocacy programs. Focus on designing data-driven workflows, building customer communities, and measuring impact on product adoption and expansion revenue.

Location: Remote, US

Company

Leading digital health company transforming healthcare experiences through content delivery in 30,000 physician offices nationwide.

What you will do

• Develop customer lifecycle marketing strategy aligned to retention, expansion, and utilization goals in partnership with Customer Success.
• Design segmented engagement journeys across onboarding, adoption, value realization, and advocacy stages.
• Lead strategic customer communications including newsletters, product updates, and educational content using marketing automation and CRM.
• Drive product utilization through benefit-driven messaging, training assets, and campaign reinforcement.
• Build customer advocacy program with testimonials, case studies, and community initiatives like LinkedIn groups.
• Provide sales enablement materials and track metrics on utilization, retention, and revenue impact.

Requirements

• 8+ years in customer marketing, lifecycle marketing, product marketing, or retention marketing (healthcare or B2B preferred)
• Proven experience developing lifecycle strategies driving retention and growth
• Experience building customer advocacy programs
• Expertise in marketing automation platforms and CRM systems
• Strong cross-functional collaboration, executive presence, and strategic execution skills
• Bachelor’s degree in Marketing, Communications, or related field

Culture & Benefits

• Competitive compensation and flexible time off
• Hybrid work options, mental and emotional wellness resources
• 401K plan and comprehensive benefits for full-time teammates
• Supportive environment focused on work-life balance