Sr. Director, Consumer Insights (Media)

TL;DR

Sr. Director, Consumer Insights (Media): Leading consumer insights and market research to drive corporate strategy and growth opportunities with an accent on custom research and third-party data. Focus on uncovering trends in audience behavior and translating complex analytics into actionable recommendations for executive leadership.

Location: Hybrid (New York, NY) - minimum three days per week in office

Salary: $160,000 - $180,000

Company

A leading media force owning iconic brands across news, sports, and entertainment, including USA Network, CNBC, and Rotten Tomatoes.

What you will do

• Partner with senior executives to shape hypotheses and deliver data-driven insights for corporate strategy and growth planning.
• Lead and mentor a team of four specialists focused on audience behavior and platform engagement.
• Conduct custom research and analyze 1st and 3rd party data to identify new business opportunities.
• Benchmark performance against industry trends and external market data to support strategic planning.
• Develop strategic frameworks and business cases using qualitative and quantitative research methods.
• Translate complex findings into compelling narratives for C-suite and board presentations.

Requirements

• 10+ years of experience in consumer insights, analytics, or strategy.
• 3–5 years of experience in a leadership or director-level role.
• Strong expertise in primary research: questionnaire design, clustering analysis, and market mapping.
• Bachelor’s or master’s degree in a quantitative, social science, or business field.
• Must be able to work from the New York office at least three days per week.
• Excellent communication and storytelling skills for executive stakeholders.

Nice to have

• Expertise in data science or advanced analytics.
• Prior experience in management consulting or corporate strategy roles.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid leave and tuition reimbursement.
• Access to a variety of corporate discounts and perks.