Growth Marketing Lead, Innovative Channels

TL;DR

Growth Marketing Lead (Innovative Channels): Identify, launch, and scale new customer acquisition channels for an AI-powered car ownership app with an accent on performance marketing fundamentals and pioneering AI agents. Focus on designing rigorous experiments, analyzing full-funnel metrics, and shaping the channel expansion roadmap to drive profitable growth.

Location: Remote from Palo Alto, California; Athens, Georgia; Austin, Texas; Chicago, Illinois; Durham, North Carolina; Miami, Florida; or New York, New York (US only)

Salary: $140K – $190K • Offers Equity

Company

Profitable pre-IPO startup with $240M funding, 5M+ customers, redefining car ownership via AI/ML-powered super app.

What you will do

• Own end-to-end channel expansion: research, prioritize, launch, and iterate on paid and partnership channels like affiliates, direct mail, social, and emerging ad networks.
• Shape innovative channel roadmap and make strategic cases for investments.
• Apply marketing fundamentals (targeting, bidding, creative, landing pages) across novel channels.
• Pioneer AI agents for marketing operations, testing, and workflows.
• Design experiments, analyze full-funnel metrics (CAC, LTV, ROAS), and provide data-driven recommendations.
• Partner with product, data, and creative teams to build channel infrastructure.

Requirements

• 4+ years in performance/growth marketing across multiple channels (paid social, affiliates, direct mail, emerging platforms).
• Consulting background (MBB preferred) for structuring problems and stakeholder communication.
• Strong understanding of marketing levers and quantitative analysis of full-funnel metrics.
• Creative acumen for compelling creative and collaboration with designers/copywriters.
• Experience/excitement with AI tools/agents in marketing.
• Curiosity, resourcefulness, and ownership in ambiguous environments.

Culture & Benefits

• Work with talent from McKinsey, BCG, Nvidia, Amazon in a high-impact, fast-paced startup.
• Comprehensive benefits: health/dental/vision, PTO, parental leave, 401(K) matching, wellness.
• Equity opportunities, CEO visibility, and influence on company strategy.
• Talent-dense environment for accelerated career growth.