VP, Digital Health Engagement & Retention (Digital Health)

TL;DR

VP, Digital Health Engagement & Retention: Define enterprise-wide consumer engagement strategies across activation, retention, re-engagement, and sustained participation for a wellbeing platform with an accent on performance marketing, behavioral science, and clinical impact. Focus on optimizing campaigns, establishing attribution models, and building high-performing teams to drive health outcomes and ROI.

Location: Remote, United States

Salary: $227,000 to $284,000

Company

hirify.global is on a mission to simplify and personalize the health experience to improve health and reduce costs for companies and their people.

What you will do

• Define enterprise-wide consumer engagement strategy across activation, retention, re-engagement, and sustained participation.
• Design member journeys aligned to health needs, preventive care, and behavior change opportunities.
• Own KPIs including activation, enrollment, engagement, retention, and pathway completion; optimize campaigns through segmentation and experimentation.
• Establish attribution models linking engagement to clinical and economic outcomes; provide executive-level reporting.
• Build, scale, and lead a high-performing engagement and performance marketing team (15+ members).
• Partner cross-functionally with Product, Clinical, Data, and Commercial teams.

Requirements

• Experience leading enterprise engagement, operations, or digital health programs in complex environments with 5,000+ client/membership base and global/national-scale outcomes
• Proven ownership of activation, retention, and utilization KPIs in data-driven settings
• Experience integrating engagement strategies with clinical or healthcare decision workflows
• Strong understanding of healthcare data ecosystems (clinical, claims, behavioral signals)
• Demonstrated success building experimentation frameworks and optimization cultures
• Ability to translate complex engagement performance into executive-level insights

Culture & Benefits

• Total rewards, flexible opportunities, and diverse inclusive community where every voice matters.
• Medical, dental, vision, and other benefits.
• Autonomy, resources, and ability to innovate at scale.
• Commitment to Diversity, Equity, Inclusion, and Belonging (DEIB).