Director, Patient Growth Marketing

TL;DR

Director, Patient Growth Marketing: Build and scale hirify.global-sourced patient growth engine across paid acquisition, lifecycle, and organic channels with an accent on martech, measurement systems, and creative testing velocity. Focus on deploying AI-forward strategies, team building, and cross-marketplace levers to drive repeatable outcomes and network effects.

Location: Remote in New York; San Francisco, California; Seattle, Washington, United States

Salary: $169,600 - $265,000

Company

Series D mental health platform with $325M+ funding, automating insurance credentialing and practice management for 70,000+ providers across all 50 US states, serving 1M+ patients.

What you will do

• Own patient growth marketing across paid (Search, Social, OLV/OTT, Programmatic), lifecycle (email/SMS/push), and organic (SEO, content, Reddit/IG/TikTok/YouTube) channels.
• Lead martech setup, experimentation frameworks, attribution, incrementality, MMM, and reporting, partnering with Engineering and Data.
• Drive creative systems for briefing, testing velocity, and learning loops across message, audience, asset, and surface.
• Align patient and provider growth to avoid channel overlap and unlock network effects.
• Hire, lead, and develop a high-performing team across paid, lifecycle, and organic.
• Partner cross-functionally with Product, Engineering, Creative, Data Science, Finance, and Business Ops to define long-term patient growth strategy.

Requirements

• Deep expertise in growth marketing with experience in Google, Meta, and OTT/OLV channels.
• Led lifecycle marketing teams deploying email, SMS, and push.
• Strong martech and attribution experience, including build vs. buy and measurement frameworks (attribution, incrementality, MMM).
• Experience partnering closely with Engineering and Product on shared outcomes.
• Deployed AI-forward marketing strategies with interest in AI-native stacks.
• Hired and led growth marketing teams of 20+ and built 0→1 systems at scale.
• US-based due to location, E-Verify participation, and US-specific benefits like 401K, HSA/FSA

Culture & Benefits

• Equity compensation, comprehensive medical/dental/vision, HSA/FSA, 401K.
• Work-from-home stipend, therapy reimbursement, Carrot Fertility, 16-week parental leave.
• 13 paid holidays + company holiday break, flexible PTO, EAP, training/professional development.
• Diverse, inclusive team reflecting broad representation across race, ethnicity, gender, and more.