Director of CRM Marketing (DFS)

TL;DR

Director of CRM Marketing (DFS): Own and lead the end-to-end CRM function, responsible for driving activation, engagement, and retention through targeted, data-driven messaging with an accent on real-time, moment-based marketing, advanced segmentation, and behavioral impact. Focus on developing personalization strategies, optimizing campaigns across email, push, SMS, and in-app channels, and building a testing roadmap to maximize player lifetime value.

Hybrid position based at headquarters in Atlanta, GA, United States. You must be authorized to work for any employer in the U.S. No visa sponsorship.

$150,000 to $180,000

Company

Fastest-growing sports company in North America and leading Daily Fantasy Sports platform covering NFL, NBA, and Esports.

What you will do

• Lead development of advanced segmentation frameworks, targeting logic, and personalization strategies using behavioral and predictive data.
• Oversee planning, execution, and optimization of CRM campaigns across email, push, SMS, and in-app channels.
• Own CRM testing roadmap with A/B and multivariate tests to improve performance and player experience.
• Partner with Product, Analytics, Creative, Social, and Revenue Operations for cohesive, data-driven initiatives.
• Define KPIs, track engagement, retention, and incremental lift, providing strategic recommendations to leadership.
• Build, lead, and develop a high-performing CRM team with clear priorities and a test-and-learn culture.

Requirements

• 8–12+ years in CRM, retention, or performance marketing; gaming, DFS, or sports betting experience a plus.
• Proven experience leading CRM strategy and teams at scale.
• Deep expertise in segmentation, targeting, personalization, and CRM/marketing automation platforms (Braze highly preferred).
• Strong analytical mindset and experience building testing roadmaps.
• Authorized to work in the U.S.; no sponsorship available.

Nice to have

• Cross-functional experience with Product, Analytics, and Marketing teams.
• Excellent leadership, communication, and stakeholder management skills.
• Familiarity with DFS or sports gaming industry.

Culture & Benefits

• Company-subsidized medical, dental, and vision plans.
• 401(k) with company match and annual bonus.
• Flexible PTO, 16-week paid parental leave, and disability benefits.
• Workplace flexibility focused on results, company events, and lifestyle enhancement program.
• Company equipment (Windows/Mac) and annual performance reviews for growth.