Lead, Lifecycle & Brand Voice (Marketing)

TL;DR

Lead, Lifecycle & Brand Voice (Marketing): Overhauling customer communications including CRM, email, SMS, and in-app copy to shift from transactional to relationship-driven messaging with an accent on building trust and engagement for car ownership. Focus on defining brand personality and voice, crafting empathetic copy for stressful topics like insurance and repairs, and driving long-tail conversion and brand affinity.

Location: Remote (New York, NY; Austin, TX; Chicago, IL; Los Angeles, CA; Portland, OR; San Francisco Bay Area (US); Toronto, ON (Canada))

Base Salary $135K–$185K (US); CA$125K–CA$175K (Canada) + Equity

Company

America’s first super app powered by AI and ML to simplify car ownership, from insurance and financing to maintenance and safety. #1 rated app with 5M+ customers, raised $240M+, profitable since 2024.

What you will do

• Overhaul existing customer communications (CRM, email, SMS, in-app) to make them value-additive and relationship-driven.
• Work with Product, Design, Growth, and Customer Insights to build trust, engagement, and long-tail conversion.
• Define brand personality and voice across organic surfaces in partnership with CEO.
• Personally write email campaigns, in-app tooltips, and engage on Reddit.
• Expand to customer growth and brand affinity via organic content like social media.

Requirements

• 7+ years in creative marketing focused on organic growth and copywriting.
• Proven track record with email, SMS, social channels.
• Copywriting virtuoso able to make dry topics (insurance, repairs) engaging and human.
• T-shaped marketer with expertise in copywriting, audience development, product positioning; familiarity with social/Reddit.
• First principles thinker using qualitative data for empathetic copy.
• Experience with consumer brands and portfolio of writing/creative work.
• Bachelor's Degree.

Culture & Benefits

• Comprehensive benefits: health, dental, vision coverage, paid time off, paid parental leave.
• 401(K) with employer matching (US) or RRSP (Canada), wellness benefits.
• Equity opportunities as part of total rewards.
• Hands-on IC role at senior level with blank canvas to build brand voice.
• Work with talented analytical team in fast-growing startup.