Director, Creative Marketing

TL;DR

Director, Creative Marketing: Overhauling customer communications including CRM, email, SMS, and in-app copy to shift from transactional to relationship-driven messaging with an accent on building trust and engagement for car ownership services. Focus on defining brand voice and personality, crafting empathetic copy for stressful topics like insurance and repairs, and driving organic growth through creative content.

Remote (New York NY; Austin TX; Chicago IL; Los Angeles CA; Portland OR; San Francisco Bay Area CA; Toronto ON)

Base Salary $135K–$185K (US); CA$125K–CA$175K (Canada), offers equity

Company

America’s first super app simplifying car ownership with AI/ML for insurance, financing, maintenance, and safety. #1 rated app with 5M+ customers, founded 2017, raised $240M+, profitable.

What you will do

• Overhaul existing customer communications (CRM, email, SMS, in-app) to make them value-additive and relationship-driven.
• Work with Product, Design, Growth, and Customer Insights to build trust, engagement, and long-tail conversion.
• Define brand personality, tone of voice, and playbook in partnership with CEO.
• Personally write email campaigns, in-app tooltips, and engage on Reddit/subreddits.
• Expand to customer growth and brand affinity via social media and organic content.

Requirements

• Copywriting virtuoso able to make complex/dry topics (insurance, repairs) engaging and human.
• T-shaped marketer with deep expertise in copywriting, audience development, product positioning; broad social/community knowledge.
• First principles thinker turning user pain points into resonant copy.
• Comfortable in fast-growing startups, pushing back on data-first teams for brand value.
• 7+ years creative marketing focused on organic growth/copy; track record in email/SMS/social; consumer brands experience; portfolio; Bachelor's Degree.

Nice to have

• Experience with Reddit/community dynamics.

Culture & Benefits

• Comprehensive benefits: health/dental/vision, PTO, parental leave, 401(K)/RRSP matching, wellness.
• Equity opportunities.
• Hands-on IC role at senior level, no direct reports initially; blank canvas for brand building.
• Work with talented analytical team in profitable hyper-competitive market.