Director, Mass Market Acquisition and Engagement

TL;DR

Director, Mass Market Acquisition and Engagement (Digital Marketing): Lead mass marketing strategy to build and steward digital supporters base driving revenue, brand awareness, and influence for climate nonprofit. Focus on end-to-end marketing funnel optimization, multi-channel acquisition, engagement, conversion, and data-driven fundraising.

Location: Remote, with ability to work U.S. East Coast hours

Salary: $145,000 – $165,000

Company

Nonprofit organization working to limit climate change impacts through research, advocacy, policy design, and private sector partnerships on low-carbon energy technologies.

What you will do

• Develop and execute organization-wide mass-market acquisition and engagement strategy supporting mission, revenue, and audience growth.
• Lead multi-channel acquisition via email, social, search, display, paid media, and events to diversify supporter base.
• Optimize full marketing funnel from awareness to retention with KPIs, A/B testing, and analytics.
• Manage marketing firms, consultants, direct media buys, and fundraising campaigns like Earth Day and Giving Tuesday.
• Build engagement pathways including email sequences, landing pages, content personalization, and event integration.
• Collaborate with Development, Communications, and other teams for aligned strategies and cross-functional execution.

Requirements

• 10+ years in digital marketing, acquisition, or revenue growth, preferably in mission-driven organizations
• Proven full-funnel marketing strategies driving audience and revenue outcomes
• Experience with paid media (Google Ads, Meta, YouTube, LinkedIn), email lifecycle, CRM, segmentation, analytics
• Strategic analytical skills, digital channel expertise, strong communication and project management
• Passion for climate/energy mission and ability to communicate to diverse audiences

Nice to have

• Nonprofit or digital fundraising strategy experience
• Familiarity with advocacy, public policy, or climate/clean energy issues
• Proficiency with CRM/marketing tools (Salesforce, HubSpot, Iterable, Braze) and analytics (Google Analytics, BI)

Culture & Benefits

• Competitive salary commensurate with experience
• Comprehensive benefits: health insurance, retirement contributions, generous PTO, flexible work
• ~10% travel as required
• Collaborative environment with global virtual staff and offices in US and Europe

Hiring process

• Submit cover letter and resume via online portal with examples of digital marketing outcomes
• Describe experience alignment with mission and role responsibilities