Channel Manager - SEM (Healthtech)

TL;DR

Channel Manager - SEM (Healthtech): Managing end-to-end SEM programs across Google and Microsoft Ads to scale growth in the mental healthcare sector with an accent on incrementality measurement and full-funnel optimization. Focus on scaling annual budgets to $50M+, implementing AI-driven automation for keyword and bid optimization, and collaborating with Engineering and Data Science for attribution infrastructure.

Location: Remote (Must be based in the United States)

Salary: $152,000 - $190,000

Company

hirify.global is a Series D company building a new mental healthcare system to make therapy accessible by automating insurance and administrative workflows for providers.

What you will do

• Own the end-to-end SEM program including campaign architecture, keyword strategy, and budget allocation across Google and Microsoft Ads.
• Scale annual SEM spend toward $50M+ while maintaining target CAC and ROAS.
• Design and execute incrementality measurement via geo-lift studies and holdout tests.
• Collaborate with Product and Engineering to optimize post-click conversion and the full funnel.
• Partner with Data Science to own tracking implementation and attribution infrastructure.
• Deploy AI agents for keyword expansion, ad copy generation, and competitive intelligence.

Requirements

• 8+ years of SEM experience with deep expertise in scaling Google Ads.
• Proven track record of managing annual SEM budgets of $50M+.
• Technical proficiency in SQL and dashboard creation.
• Experience with incrementality testing, geo-lift studies, or MMM.
• Ability to orchestrate AI agents as part of the professional workflow.
• Must be authorized to work in the US (E-Verify participant).

Culture & Benefits

• Comprehensive health, dental, and vision coverage with HSA/FSA.
• Retirement savings via 401K and equity compensation.
• Work-from-home stipend and therapy reimbursement.
• Generous leave policies including 16-week parental leave and flexible PTO.
• Professional development training and a dedicated holiday break between December 25th and 31st.