Director, Content Strategy & Activation (Digital Health)

TL;DR

Director, Content Strategy & Activation (Digital Health): Architect and operationalize comprehensive enterprise content strategy supporting multiple business units with an accent on storytelling, campaign activation, AI-enabled scaling, and measurable business impact. Focus on building narrative frameworks, owned media ecosystems, thought leadership content, and analytics-driven optimization.

Location: Cincinnati, Ohio, United States (hybrid work options)

Company

Leading digital health company transforming healthcare experiences through behavior-changing content in 30,000 physician offices nationwide.

What you will do

• Develop enterprise content strategy aligned to brand, growth priorities, and revenue goals across business units.
• Build narrative frameworks and ensure content reflects buyer journeys and audience relevance.
• Partner with marketing directors to activate campaigns through multi-channel content plans.
• Manage owned media ecosystem including website, blog, newsletters with editorial roadmap and content atomization.
• Create thought leadership content on healthcare trends, policy, and industry insights.
• Establish content analytics framework, define KPIs, and optimize based on performance data.
• Lead and mentor content marketing team while collaborating cross-functionally.

Requirements

• 10+ years in content strategy, campaign marketing, or editorial leadership in B2B healthcare, digital health, media, or technology.
• Experience building and scaling content programs across multiple audiences/business units.
• Proven strategic and hands-on execution with team leadership.
• Strong editorial judgment, writing, storytelling skills.
• Integrating content into demand generation and campaigns.
• Proficiency with marketing tech, CMS, analytics, SEO, generative AI platforms.
• Bachelor’s degree in Marketing, Communications, Journalism or related.

Nice to have

• Agency experience.

Culture & Benefits

• Competitive compensation and flexible time off.
• Hybrid work options, mental and emotional wellness resources.
• 401K plan and comprehensive benefits for full-time teammates.
• Supportive environment recognized as a best place to work.