Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Shaping go-to-market strategies and driving product adoption for public safety solutions with an accent on product positioning, messaging, and cross-functional alignment. Focus on designing integrated multi-channel marketing programs, executing account-based marketing (ABM), and creating high-impact sales enablement content.

Location: Ottawa, Ontario, Canada. Candidates must be legally authorized to work in Canada and successfully obtain/maintain a Reliability security clearance from the Government of Canada.

Company

A global public safety solutions company providing intuitive tools for agencies, forensic labs, court systems, and schools to improve operational efficiency.

What you will do

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences across various verticals.
• Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing (ABM) to accelerate growth.
• Create high-impact content, including sales enablement tools, thought leadership assets, and presentations tailored to buyer personas.
• Partner with Product, Sales, Events, and Operations to align marketing initiatives with business priorities and product roadmaps.
• Develop and implement retention marketing programs to increase customer engagement, adoption, and lifetime value.
• Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness.

Requirements

• Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field.
• 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors.
• Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
• Deep understanding of demand generation, buyer journeys, and ABM strategies.
• Proficiency in CRM, CMS, and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred).
• Legally authorized to work in Canada and must obtain a Reliability security clearance from the Government of Canada.

Nice to have

• Experience in the public safety industry.
• Familiarity with Adobe Creative Suite and Microsoft Office tools.

Culture & Benefits

• Competitive and equitable compensation aligned with role value.
• Comprehensive benefits offering.
• Eligibility for variable compensation, including incentive plans or discretionary performance bonuses.
• Inclusive, barrier-free workplace committed to equity, diversity, and inclusion.
• Human-centric recruitment process that does not use AI for hiring decisions.