Head of Marketing & Growth (Web3)

TL;DR

Head of Marketing & Growth (Web3/DeFi): Defining and executing the go-to-market strategy for an on-chain oracle infrastructure to increase Total Value Secured (TVS) with an accent on brand positioning and technical product marketing. Focus on attracting high-value DeFi protocols, differentiating the product from competitors, and driving adoption through data-driven growth tactics.

Location: Global / Berlin / Hong Kong / Kuala Lumpur / London / Los Angeles / New York / Paris / Penang / San Francisco / Singapore / Taipei / Toronto

Company

Atlas Oracle is an on-chain oracle infrastructure provider affiliated with hirify.global, leveraging first-party data to provide secure and reliable data feeds for DeFi protocols.

What you will do

• Craft and refine the Atlas Oracle brand narrative, emphasizing the ConsensusScore and 4-layer validation framework.
• Design and execute GTM campaigns tailored to BNB Chain protocols, new DeFi projects, and mid-tier lending platforms.
• Oversee the creation of high-impact technical content, including whitepapers, case studies, and technical deep-dives.
• Collaborate with L1/L2 ecosystems and establish strategic partnerships to amplify reach and utility.
• Equip the Business Development team with sales collateral, pitch decks, and competitive battle cards.
• Track KPIs and market intelligence using tools like DeFi Llama and SimilarWeb to inform the product roadmap.

Requirements

• Proven experience in marketing or growth roles within the Web3, DeFi, or blockchain infrastructure sectors.
• Deep understanding of how smart contracts, lending protocols, and DEXs utilize oracle data.
• Ability to communicate complex technical concepts such as TWAP calculations and cryptographic security models.
• Strong analytical skills with the ability to translate market data into actionable growth strategies.
• Experience in positioning challenger brands against entrenched market leaders.
• Ability to thrive in a fast-paced startup environment.

Culture & Benefits

• Opportunity to work at the forefront of securing the next generation of decentralized finance.
• Access to the unmatched resources and reputation of hirify.global.
• Dynamic work environment where strategic initiatives have a direct impact on the DeFi ecosystem's safety.
• Flexible location options across major global tech hubs.