Director, Paid Media

TL;DR

Director, Paid Media (SaaS): Lead global media planning function to support brand awareness, demand generation, and pipeline growth across the full funnel with an accent on audience-first, account-focused strategies engaging technical practitioners and executive decision-makers. Focus on building high-performing teams, scaling media frameworks and processes, and optimizing investment for measurable impact on pipeline and revenue.

Location: United States

Salary: $146,700 — $252,250 USD (Zone 4–1 pay ranges, based on location)

Company

hirify.global is the data and AI company, with over 10,000 organizations worldwide relying on its Data Intelligence Platform to unify data, analytics, and AI.

What you will do

• Guide cross-channel media strategies delivering year-over-year increases in brand awareness, target account engagement, and pipeline contribution.
• Build and scale a global media strategy organization by hiring, developing top talent, and fostering continuous learning.
• Establish global media planning frameworks, processes, and best practices to improve consistency, efficiency, and adoption across regions.
• Align media investment and budget allocation to business goals, directing spend toward highest-impact audiences and channels.
• Ground strategies in audience insights aligned to key personas, enhancing reach and engagement in priority accounts.
• Implement measurement frameworks and reporting with Analytics for visibility into media contribution and faster optimizations.

Requirements

• 10+ years in media strategy, digital marketing, or integrated marketing in B2B SaaS or enterprise technology
• Proven leadership of global media planning across channels and funnel stages with impact on pipeline, engagement, or revenue
• Experience hiring, developing, and managing teams of individual contributors, building high-performing teams
• Strong understanding of full-funnel marketing measurement including brand, demand, pipeline, and revenue metrics
• Analytical skills to translate data into strategic recommendations; familiarity with media platforms, AdTech, and tools
• Collaboration and influencing skills for matrixed organizations

Culture & Benefits

• Comprehensive benefits including annual performance bonus, equity, and region-specific perks.
• Commitment to diversity, inclusion, and equal employment opportunity.
• High-performance culture with clear expectations, coaching, growth opportunities, and test-and-learn agenda.
• Collaborative environment reinforcing company principles while staying ahead of media trends.