Strategy Director (Digital Marketing)

TL;DR

Strategy Director (Digital Marketing): Steering development and execution of comprehensive marketing strategies and campaigns with an accent on data-driven insights, customer segmentation, and multi-channel marketing including search, social, email, SEO, programmatic, PR, and influencers. Focus on generating innovative ideas, leading research and analytics, translating data into persuasive narratives, and driving business development.

Location: Office in Boston or remote only in AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA

Company

Boston-based integrated digital marketing agency partnering with startups, public companies, and non-profits using data-driven strategy and creative to help organizations achieve ambitious goals.

What you will do

• Provide strategic leadership to account teams, orchestrating integrated solutions across design, digital marketing, and analytics.
• Develop creative briefs with key insights and messaging themes.
• Lead research, analytics, stakeholder interviews, and performance tracking.
• Engage with clients to understand objectives, identify opportunities, and conduct workshops.
• Translate data into narratives for executives and contribute to business development.
• Innovate strategic services and stay ahead of digital trends.

Requirements

• 10+ years in digital marketing with senior strategic role experience
• Proven leadership and mentoring of teams for high-impact solutions
• Strong analytical skills to turn data into strategies
• Exceptional communication for C-level engagement
• Advanced knowledge of customer segmentation, market analysis, brand positioning, and multi-channel marketing
• Business acumen for client relationships and opportunities

Culture & Benefits

• Remote workplace option in specified US states or Boston office
• Generous PTO increasing yearly, 14 holidays, Summer Fridays
• 401K with 4% match, life insurance, short-term disability
• Healthcare with 80% employer coverage for medical/dental, 100% vision
• Commuter benefits, continuing education via webinars, courses, conferences
• Commitment to diversity, equity, inclusion, and collaborative environment