Director, Brand Experience and Events (E-Commerce)

TL;DR

Director, Brand Experience and Events (E-Commerce): Driving global event strategy and fan-facing activations to connect engagement to business outcomes with an accent on large-scale event production and brand equity. Focus on translating product objectives into immersive experiences, managing tentpole conventions, and optimizing fan conversion across priority lines.

Location: Must be based in Everett HQ/Seattle

Salary: $121,500 - $151,500 annually

Company

hirify.global is a purveyor of pop culture and licensed-focused collectibles with one of the largest portfolios in the industry.

What you will do

• Develop and own global brand experience and event strategies to drive engagement, awareness, and commercial impact.
• Lead, coach, and develop a team of experiential professionals, ensuring strong execution and accountability.
• Plan and execute tentpole events such as Comic-Con, as well as owned pop-ups and retail experiences.
• Collaborate cross-functionally with Integrated Marketing, PR, Licensing, and Sales teams to ensure cohesive execution.
• Manage event budgets, contracts, vendor selection, and production logistics.
• Establish measurement frameworks and KPIs to deliver actionable post-event reporting and insights.

Requirements

• 8–10+ years of experience in experiential marketing, events, or brand activations.
• Proven track record of leading teams in complex, fast-paced consumer brand or entertainment environments.
• Expertise in executing large-scale events (conventions, trade shows, festivals) and innovative retail activations.
• Deep understanding of fan culture and the intersection of entertainment, collectibles, and gaming.
• Strong organizational and project management skills for handling multiple large-scale initiatives.
• Position is based in Everett HQ/Seattle.

Culture & Benefits

• Competitive compensation package with full benefits.
• 401(K) plan with company matching contributions.
• Creative work environment shared with fellow pop culture enthusiasts.