VP of Global Growth Marketing (Fintech)

TL;DR

VP of Global Growth Marketing (Fintech): Develop and execute scalable data-driven marketing programs to fuel pipeline growth and revenue with an accent on demand generation, SEO, lifecycle marketing, and analytics. Focus on leading high-performing teams, optimizing multi-million dollar budgets, and collaborating with sales and product leaders on integrated global campaigns.

Location: Hybrid role requiring office presence 3 days a week in Downtown Toronto office. Must be eligible to work in Canada and residing in Toronto, Ontario.

Company

hirify.global is a leading Canadian Fintech company providing audit and accounting software to over 500,000 users in 130 countries.

What you will do

• Develop and execute a global growth marketing strategy aligned with company objectives and revenue targets.
• Own the demand generation funnel, including paid media, SEO, email marketing, ABM, and conversion optimization.
• Lead and mentor a team of growth marketers, channel specialists, and analysts.
• Partner with regional marketing teams to localize campaigns and optimize performance across geographies.
• Oversee marketing operations, attribution modeling, and performance reporting for data-driven decisions.
• Collaborate with product marketing and sales to align messaging, targeting, and campaign execution.
• Manage and optimize multi-million dollar marketing budgets across channels and regions.

Requirements

• 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role.
• Proven track record of scaling global demand generation programs in SaaS or technology environments.
• Deep expertise in digital marketing channels, marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud), and CRM systems (e.g., Salesforce).
• Strong analytical skills with experience in marketing attribution, funnel metrics, and ROI analysis.
• Exceptional leadership, communication, and cross-functional collaboration abilities.

Nice to have

• Experience in the accounting or audit industry.

Culture & Benefits

• Innovation-focused environment with cutting-edge technology in accounting and financial reporting.
• Collaborative, inclusive culture emphasizing knowledge sharing and diverse teams.
• Flexible work options, generous time-off policies, and work-life balance support.
• Competitive compensation including salary, health insurance, retirement plans, performance bonuses, and career growth opportunities.
• Global opportunities with international projects and diverse team collaboration.