Director, Growth Marketing (HealthTech)

TL;DR

Director, Growth Marketing (HealthTech): Leading the demand generation engine and scaling the B2B buyer journey across SMB and enterprise segments with an accent on full-funnel optimization and marketing-sourced pipeline growth. Focus on implementing AI-driven workflows, optimizing SEO/AEO, and aligning marketing efforts with sales targets to drive ARR.

Location: Remote (Canada)

Salary: $160,000–$240,000 CAD

Company

hirify.global is a leading provider of clinical communication and physician scheduling solutions in the health IT space, helping clinicians deliver better care through automated workflows.

What you will do

• Assess, coach, and develop the demand generation team to identify skill gaps and raise overall team capability.
• Own the end-to-end demand generation strategy and 100% of marketing-sourced pipeline across SMB, mid-market, and enterprise segments.
• Scale and optimize multi-channel campaigns including paid search, paid social, email nurture, and interactive content.
• Direct the organic growth strategy, including SEO, AI Engine Optimization (AEO), and conversion rate optimization (CRO).
• Track and optimize full-funnel metrics (MQL to ARR) to surface actionable insights and identify funnel bottlenecks.
• Partner with Sales Leadership to define funnel stages, lead scoring, and routing logic to ensure high-quality pipeline.

Requirements

• 7–10+ years of progressive experience in B2B demand generation, with 3+ years in people-leadership roles.
• Proven track record of delivering measurable revenue impact in scaled SaaS environments ($75M+ ARR preferred).
• Deep expertise in digital advertising, campaign management, SEO/AEO, and performance optimization.
• Hands-on experience with Salesforce, Pardot/Marketo, 6sense, Clay, and Google Analytics.
• Must be based in Canada.
• AI-first mindset with demonstrated experience building agentic workflows and using tools like Claude.

Culture & Benefits

• Remote-first work environment.
• Comprehensive health, dental, vision, life, and disability insurance options available from day one.
• 401K plan with company match and immediate vesting.
• Generous time off including 17 company holidays and 2 floating holidays.
• Opportunities for internal professional advancement within a mission-driven team.