Sr Associate, Digital Marketing/CRM (Retail)

TL;DR

Sr Associate, Digital Marketing/CRM (Retail): Supporting the execution and optimization of CRM programs across email and SMS channels with an accent on campaign planning, production, and deployment. Focus on building automated lifecycle journeys, implementing audience segmentation, and conducting A/B testing to drive customer engagement and revenue.

Location: Onsite in El Segundo, California

Salary: $92,000 – $115,000 Yearly

Company

hirify.global is a leading global toy and family entertainment company and owner of iconic brands including Barbie, Hot Wheels, and American Girl.

What you will do

• Manage day-to-day planning, production, and deployment of CRM campaigns across email and SMS channels.
• Develop creative briefs and collaborate with internal design and copy teams to maintain brand voice.
• Execute audience segmentation and build automated lifecycle journeys, including welcome series and abandonment flows.
• Perform A/B and multivariate testing on subject lines, creative, and timing to optimize conversion rates.
• Monitor campaign performance metrics and provide regular reporting and insights to inform future strategies.
• Ensure all communications adhere to compliance standards (CAN-SPAM, TCPA) and maintain data hygiene.

Requirements

• 3+ years of experience in CRM, lifecycle marketing, or email/SMS marketing, preferably in retail or consumer products.
• Hands-on experience with an ESP, with a strong preference for Klaviyo.
• Experience in integrated marketing across paid and owned channels, including ecommerce and retail stores.
• Ability to build CRM calendars, segmentation strategies, and lifecycle campaigns.
• Strong quantitative and analytical skills, including proficiency in PowerPoint and Excel.
• Must be located in or able to work onsite in El Segundo, California.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture that values diversity, creativity, and belonging.
• Performance-driven environment with a focus on collaboration and innovation.
• Opportunity to work with some of the world's most iconic toy brands.