Product Marketing Manager, Consumer (AI)

TL;DR

Product Marketing Manager, Consumer (AI): Driving adoption of AI-powered consumer hiring experiences for a home services platform with an accent on GTM strategy and insight-driven positioning. Focus on reducing friction in the search experience and building unified narratives to increase consumer engagement.

Location: Remote, United States

Salary: $111,400 – $169,400 (depending on location)

Company

hirify.global is a home services platform that helps homeowners find and hire local professionals using personalized guidance and AI tools.

What you will do

• Own the end-to-end GTM strategy for consumer AI-powered hiring experiences from insight generation to performance measurement.
• Define product strategy and differentiation by analyzing homeowner behavior, competitors, and AI trends.
• Drive product-market fit and adoption by articulating the value of AI products to the target audience.
• Collaborate with Product, Design, and Research teams to optimize the search experience and reduce user drop-off.
• Build consistent internal and external narratives in partnership with Brand, PR, Growth, and Lifecycle Marketing.
• Partner with the growth team to identify product opportunities that increase demand and repeat usage.

Requirements

• 4+ years of product marketing experience focusing on consumer-facing products.
• Strong 0-to-1 GTM expertise, including launch strategy and performance measurement.
• Proven ability to develop sharp, insight-driven positioning for products in the PMF discovery phase.
• Experience aligning narratives across Brand, Growth, Lifecycle, and PR teams.
• Excellent communication skills with the ability to influence cross-functional partners.
• Must be based in the United States.

Culture & Benefits

• Remote-first work environment.
• Commitment to diversity, equity, and inclusion as an equal opportunity employer.
• Support for individuals with disabilities, including reasonable accommodations.
• Craftsmanship-focused approach to the candidate and employee experience.