Product Marketing Manager

TL;DR

Product Marketing Manager (Digital Manufacturing): Define and execute go-to-market strategies for hirify.global services including target audience identification, competitive analysis, and customer acquisition with an accent on messaging, positioning, and revenue growth. Focus on developing service-level value propositions, mapping customer journeys, and driving integrated campaigns to achieve double-digit growth.

Location: Fixed hybrid (onsite Tuesday, Wednesday, Thursday; remote Monday and Friday) in Maple Plain, MN. Due to ITAR regulations, only open to U.S. Citizens, lawful permanent residents (green card holders), or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g., E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible.

Salary: $95,000 - $126,600 a year

Company

Leaders in digital manufacturing, bringing innovative products to market at unprecedented speeds with a diverse, entrepreneurial team.

What you will do

• Partner with product management and marketing leadership to define go-to-market strategies, including audience targeting, competitive analysis, and growth objectives.
• Act as primary marketing lead for service line growth initiatives and liaison for product launches.
• Develop and own service-level messaging and value propositions to differentiate hirify.global' capabilities.
• Track competitors across digital and traditional channels to inform differentiation strategies.
• Build customer personas and insights to guide messaging, content, and integrated campaigns.
• Leverage data analytics for performance assessment, sales enablement, and demand planning.

Requirements

• 3+ years product marketing experience with 5+ years total marketing experience
• Bachelor’s Degree in Business/Marketing (MBA preferred)
• U.S. Citizens, lawful permanent residents, or refugee/asylee status required due to ITAR regulations
• B2B, B2C, and/or e-Commerce experience highly desired
• Proficient in Microsoft Office and Salesforce/CRM
• Proven track record in marketing strategies, messaging, and data-driven problem solving
• Excellent people skills and curiosity in manufacturing technologies

Culture & Benefits

• Competitive salary, annual bonus, and total rewards package
• Health, dental, vision insurance; FSA, HSA (with employer contributions); life/disability insurance; paid caregiver leave
• 3+ weeks PTO, wellness hours, holidays, volunteer hours
• 401k with company match and immediate vesting
• Employee Stock Purchase Program at 15% discount
• Matching grants through hirify.global foundation