Product Marketing Manager, Attendee

TL;DR

Product Marketing Manager, Attendee: Develop attendee marketing strategies for multiple events with an accent on value propositions, pricing strategies, and retention/acquisition initiatives. Focus on designing data-driven campaigns, optimizing attendee journeys, and collaborating cross-functionally to drive growth, engagement, and measurable outcomes.

Location: Hybrid in Phoenix, AZ or Boulder, CO offices (three days a week or more in office)

Salary: $75,000-$90,000/YR

Company

hirify.global creates global platforms for industries to trade, innovate, and grow through over 450 large-scale B2B events, data, digital content, and online platforms.

What you will do

• Develop attendee marketing strategies aligned with business objectives, including value propositions, ticket pricing, and product features.
• Design retention and acquisition strategies to maximize repeat attendance and attract new high-value audiences.
• Leverage analytics for segmentation, targeting, forecasting, and KPI monitoring to inform decisions.
• Optimize attendee journeys from acquisition to retention in collaboration with campaign and comms teams.
• Build relationships with event teams, brand, operations, and insights to align on goals and enhance experiences.
• Continuously refine initiatives based on performance data, feedback, and trends.

Requirements

• Proven experience in attendee or product marketing, with expertise in value propositions, go-to-market, pricing, and campaigns.
• Strong cross-functional collaboration skills with brand, operations, and insights teams.
• Data-driven mindset with analytical skills in forecasting, segmentation, and KPI reporting.
• Excellent communication to influence stakeholders and adaptability in fast-paced environment.

Nice to have

• Interest in behavioral science and AI tools for marketing.

Culture & Benefits

• Hybrid work with 3+ days in office, flexibility for remote otherwise, and up to 4 weeks work-from-anywhere per year.
• 15-25 days PTO based on tenure, plus holidays, birthday leave, and volunteering days.
• 401k match, health/vision/dental insurance, parental leave, ESPP, and wellbeing support via EAP and apps.
• Career growth through training, LinkedIn Learning, mentoring, and internal mobility.
• Collaborative culture with social events, colleague networks, recognition programs, and global teamwork.