Marketing Associate (Rugby World Cup)

TL;DR

Marketing Associate (Rugby World Cup): Delivering integrated, data-led campaigns for one of the world’s premier sporting events with an accent on fan engagement and ticket sales. Focus on executing cross-channel marketing activity, monitoring match-by-match sales performance, and optimizing underperforming fixtures.

Location: Sydney, Australia. Must be available to work from the office at least three days per week

Company

hirify.global is the world’s largest live entertainment company, operating Ticketmaster to connect fans globally with the live events they love.

What you will do

• Manage end-to-end marketing activation for Rugby World Cup matches, aligning with phased on-sale strategies.
• Plan and deploy campaigns across owned channels including CRM, website, app, and onsite placements.
• Monitor sales performance by match to identify trends and develop tactical initiatives for underperforming fixtures.
• Coordinate organic and paid media activity in partnership with Digital and Performance teams.
• Collaborate with internal stakeholders in Sales, Event Operations, Partnerships, and PR to ensure seamless execution.
• Ensure all marketing materials align with Rugby World Cup and Ticketmaster brand guidelines.

Requirements

• Minimum of 1-2 years of experience in a marketing role with a focus on campaign execution.
• Proficiency in customer engagement platforms such as Salesforce and Braze.
• Hands-on experience with Meta Business Manager and TikTok Ads Manager.
• Analytical skills with experience using Google Analytics and DOMO.
• Tertiary qualification in Marketing or a related field preferred.
• Must be based in Sydney and available for hybrid work (3+ days in office)

Culture & Benefits

• Inclusive environment promoting diversity and equal opportunities regardless of background.
• Culture driven by accessible leaders and enthusiastic teams with a passion for live entertainment.
• Commitment to work-life balance and professional personal aspirations.
• Values focused on reliability, teamwork, integrity, and belonging.