Sales Development Representative (SDR) (Smart Mobility)

TL;DR

Sales Development Representative (SDR) (Smart Mobility): Creating and qualifying new business opportunities for assistive technology systems with an accent on cold outreach, lead qualification, and pipeline management. Focus on uncovering decision-makers, tailoring value pitches to pain points, and converting marketing campaigns into sales opportunities.

Location: Medellin, Colombia

Company

Assistive technology company that provides real-time audio guidance for blind or visually impaired people using Bluetooth beacons and a mobile app to make public spaces accessible.

What you will do

• Prospect daily using cold calls, emails, social selling, and video messages to uncover decision-makers.
• Perform needs analyses to tailor value pitches and link client pain points to company benefits.
• Qualify leads against ICP and BANT/CHAMP criteria to book discovery calls and demos for Account Executives.
• Maintain clean data and pipeline stages within HubSpot CRM.
• Collaborate with Marketing to convert campaigns into a qualified pipeline and provide market feedback.
• Track competitive movements and provide insights to refine messaging and product direction.

Requirements

• Proven experience in cold outreach and lead qualification using ICP, BANT, or CHAMP.
• Proficiency in CRM usage, specifically HubSpot, with a focus on data accuracy.
• Fluent American English with excellent verbal and written communication.
• Ability to conduct quick needs analyses and handle basic pricing recommendations.
• Experience with list-building, data enrichment, and competitor insight tracking.
• Strong objection-handling skills and a goal-oriented mindset for target-driven environments.