Manager, Marketing Automation

TL;DR

Manager, Marketing Automation (Marketo): Own email and nurture strategy, oversee marketing automation execution, and ensure quality of programs across forms, routing, data, and workflows with an accent on optimization, AI application, and governance. Focus on building scalable processes, lead scoring, performance reporting, and managing an Email Marketing Specialist.

Location: Hybrid role in local hirify.global office (Bellevue, WA, United States)

Salary: 120,000 – 135,000 USD annually (US only)

Company

Global standard for process intelligence and automation trusted by over 10,000 organizations across 90 countries, including Amazon, Coca-Cola, and Microsoft.

What you will do

• Own Marketo as core automation platform and lead execution of email, nurture, database hygiene, and campaign workflows
• Develop and optimize email and nurture strategy across campaigns, newsletters, and operational programs
• Build scalable processes, templates, and models to improve speed, quality, and consistency
• Manage lead scoring, routing, data quality, forms, landing page QA, and conversion operations in partnership with RevOps
• Troubleshoot issues, apply AI and testing to enhance efficiency, and own performance reporting
• Manage and develop one Email Marketing Specialist with coaching and quality control

Requirements

• 5+ years in marketing automation, operations, or email marketing with deep hands-on Marketo expertise
• Strong experience with email programs, nurture campaigns, lead management, forms, landing pages, and performance reporting
• Familiarity with CRM data structures
• Demonstrated use of AI tools to improve productivity, execution, analysis, or workflows
• 1+ year as direct people manager, Team Lead, or mentor
• Ensure governance including GDPR compliance

Culture & Benefits

• Hybrid working model blending at-home and in-office work
• Flexible paid time off policy, twelve paid holidays, Global Gratitude and Recharge Days
• 401(k) with employer match, employee wellness programs, paid parental leave
• Meaningful peer recognition, invention/patenting assistance, community impact opportunities
• Intercultural learning, multiple learning tools, and global community support