Digital Optimization Lead (CRO)

TL;DR

Digital Optimization Lead (CRO): Building and evolving website optimization programs for a B2B SaaS and credit intelligence platform with an accent on experimentation, personalization, analytics, and lead capture. Focus on designing A/B tests, improving measurement frameworks, integrating marketing technology, and turning customer insights into measurable conversion and pipeline impact.

Location: New York, New York, United States

Salary: $90,000–$105,000 plus an additional annual discretionary bonus.

Company

hirify.global provides credit intelligence, data, and analytics to professionals in financial services, consulting, and legal sectors.

What you will do

• Build and manage a prioritized website experimentation and personalization program.
• Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO.
• Own website analytics, dashboards, reporting, Google Analytics 4, and Google Tag Manager.
• Maintain accurate events, dimensions, segments, tags, campaign data, and conversion tracking.
• Manage website forms, lead capture, lead routing, data quality, and marketing technology integrations.
• Use AI and emerging technologies to improve digital experiences, marketing efficiency, and decision-making.

Requirements

• 4–6 years of experience in digital optimization, CRO, digital analytics, and digital marketing in a B2B SaaS or enterprise environment.
• Experience with A/B testing and personalization platforms such as VWO, Optimizely, or Adobe Target.
• Advanced expertise with Google Analytics 4, Google Tag Manager, and digital measurement practices.
• Experience managing website forms, lead capture, marketing automation, and CRM integrations.
• Strong analytical, organizational, collaboration, and project management skills.
• Ability to independently prioritize initiatives, manage multiple projects, and use AI tools to accelerate analysis and execution.

Culture & Benefits

• Values include action orientation, customer focus, effective teamwork, and continuous improvement.
• Competitive health benefits and matched 401(k) and pension plans.
• Paid time off, generous parental leave, and gym subsidies.
• Educational reimbursement, career development support, and recognition programs.