AVP, Digital Marketing Partnerships and Innovation (Fintech)

TL;DR

AVP, Digital Marketing Partnerships and Innovation (Ad Tech): Managing strategic collaborations with external vendors and internal teams to drive growth in paid media with an accent on vendor onboarding, contract negotiations, and ad tech innovation. Focus on optimizing media buying activities, evaluating AI opportunities, and scaling digital roadmaps for retail and payment partners.

Location: Hybrid; Must be based near a hirify.global Hub in the US

Salary: $75,000 - $130,000 Annual

Company

A leading financial services company specializing in retail and payments partnerships.

What you will do

• Coordinate discovery and onboarding of innovative ad tech vendors and partners through legal and risk reviews.
• Collaborate with Paid Media, Analytics, and Marketing Platform teams to develop new ways to engage target consumers.
• Manage strategic vendor relationships, including JBP agreements and contract renewals.
• Create presentations for senior leadership outlining Ad Tech capabilities, industry trends, and digital roadmaps.
• Oversee media billing processes, forecasting, and usage reporting against JBP targets.
• Identify and evaluate opportunities to integrate AI across the organization.

Requirements

• Bachelor's degree, or a High School Diploma with 7+ years of experience in digital marketing/ad tech.
• 3+ years of experience in Ad Tech with a strong background in Digital Media.
• Proven track record of managing vendor relationships and contract negotiations.
• Ability to build and maintain dashboards using Excel and/or Tableau.
• Working knowledge of platforms such as Google Marketing Platform, DV360, Meta, Pinterest, LinkedIn, or LiveRamp.
• Legal authorization to work in the U.S. is required; no visa sponsorship is provided.

Nice to have

• 3+ years of experience working in an agency environment.
• Familiarity with governance and process requirements of financial institutions.
• Experience communicating complex paid media concepts to legal and finance stakeholders.

Culture & Benefits

• Flexible work arrangement with the option to work from home near a company Hub.
• Eligibility for an annual performance-based bonus.
• Inclusive culture with active Employee Resource Groups (ERGs).
• Commitment to diversity, equity, and equal opportunity employment.