Product Marketing Manager (Gamedev)

TL;DR

Product Marketing Manager (Gamedev): Driving growth for Clash of Clans by connecting brand, UA, creative, and data science to increase revenue and installs with an accent on performance marketing and data-driven growth levers. Focus on developing scalable creative hypotheses, optimizing UA channels beyond traditional mobile, and building complex measurement frameworks for LTV and attribution.

Location: Hybrid in London or Helsinki

Company

hirify.global is a leading mobile games company known for hits like Clash of Clans and Brawl Stars, focusing on small independent teams and high-quality long-term games.

What you will do

• Coordinate global marketing efforts and align them with product roadmaps and business goals.
• Identify growth levers through rigorous AB testing and scale initiatives to drive business growth.
• Collaborate with game and community teams to build marketing strategies for major content launches.
• Develop data-driven player profiles and translate insights into actionable creative and channel strategies.
• Expand presence via non-endemic channels (CTV, OOH, podcasts) and refine CRM strategies.
• Define campaign-level KPIs and build measurement frameworks for LTV and cross-channel attribution.

Requirements

• Strong experience in product and performance marketing, ideally within mobile gaming.
• Deep understanding of performance marketing mechanics and the ability to work with large datasets.
• Proven experience partnering with Data Science or Analytics teams to drive measurement strategy.
• Ability to develop structured frameworks and operating rhythms.
• Experience with live-service games or subscription products with strong retention.
• Must be based in or be able to relocate to London or Helsinki.

Nice to have

• Experience with media mix modelling, incrementality testing, or P-ROI frameworks.
• Experience managing creative production pipelines at scale.
• International marketing experience across Europe and North America.

Culture & Benefits

• Culture of independence, trust, and freedom to fail and learn.
• Compensation and benefits focused on treating employees as human beings, not resources.
• Comprehensive relocation support provided by a dedicated mobility team.
• Flat organizational structure where impact matters more than job titles.