Product & Customer Marketing Manager (HRTech)

TL;DR

Product & Customer Marketing Manager (HRTech): Shaping product positioning and driving growth for an AI-native recruitment platform with an accent on product launches, sales enablement, and customer retention. Focus on translating technical roadmaps into value-driven narratives and executing end-to-end growth campaigns.

Location: Hybrid from the Shoreditch office in London, UK

Company

hirify.global is an AI-native Recruitment Productivity Platform designed to increase recruiter efficiency and engagement.

What you will do

• Own end-to-end product and feature releases, including customer communication and launch campaigns.
• Collaborate with product teams to translate technical roadmaps into clear, customer-facing narratives.
• Develop and maintain messaging frameworks and competitive battle cards.
• Produce sales enablement materials, including one-pagers, objection handling guides, and demo assets.
• Design and execute retention and upsell campaigns in collaboration with the Customer Success team.
• Manage the customer evidence program, including case studies and G2 reviews.

Requirements

• 4–6 years of experience in B2B SaaS marketing with a strong product marketing foundation.
• Proven ability to run end-to-end product or feature launch campaigns.
• Prior experience in recruitment, HR tech, or tools for recruiters.
• Track record of working with Customer Success teams on post-sale marketing.
• Must be based in London to support a hybrid work arrangement.
• Proficiency in using AI tools to research and scale marketing output.

Culture & Benefits

• 25 days holiday plus public holidays.
• Private medical, dental, and vision insurance.
• Flexible working arrangements and a people-first culture.
• Macbook and necessary software/tech provided.
• Income protection insurance and Employee Assistance Programme (EAP).
• Monthly social events and professional growth opportunities.