Communications & Product Marketing Lead (Product Marketing)

TL;DR

Communications & Product Marketing Lead (Marketing): Driving brand growth and product adoption for the Used Cars NI marketplace with an accent on distinctive copywriting and commercial impact. Focus on developing go-to-market strategies, refining brand voice, and executing high-impact campaigns to increase market leadership.

Location: Hybrid and remote working, based in Greater Belfast

Company

hirify.global manages the Used Cars NI automotive marketplace, focusing on providing top-tier services for car buyers and sellers in Northern Ireland.

What you will do

• Own brand growth and product marketing for Used Cars NI to drive measurable commercial impact.
• Develop and maintain a consistent brand voice and high-quality communication across all consumer and dealer touchpoints.
• Translate complex product features into compelling value propositions for both dealers and consumers.
• Define and execute performance-driven marketing campaigns to improve user acquisition, engagement, and retention.
• Collaborate closely with Product and Sales teams to align messaging with commercial priorities and GTM strategies.
• Utilize data and insights to inform decision-making and continuously optimize marketing performance.

Requirements

• 5+ years of proven experience in product marketing or marketing leadership roles.
• Demonstrated track record of delivering measurable growth in acquisition, engagement, or revenue.
• Extensive experience owning messaging, positioning, and go-to-market (GTM) strategy.
• Exceptional communication and copywriting skills for multiple channels.
• Experience working cross-functionally with Product, Sales, and senior leadership teams.

Culture & Benefits

• Hybrid and remote working options.
• Generous leave policy: 25 days holiday plus 11 statutory days.
• Loyalty bonus providing up to 4 additional days of holiday.
• Private healthcare coverage for employees and their immediate family.
• Annual development allowance of £250 for wellbeing, learning, or equipment.
• Company pension scheme and life insurance.