Systems Designer, New Player Experience (Gamedev)

TL;DR

Systems Designer, New Player Experience (Gamedev): Designing and iterating on onboarding and first-time user experience (FTUE) systems for Apex Legends with an accent on player development and core engagement. Focus on reducing friction points using player data and building scalable flows to motivate and retain new players.

Location: Hybrid (Los Angeles, Madison, or Vancouver)

Company

hirify.global is a premier game development studio under EA Studios, known for creating industry-leading titles like Apex Legends.

What you will do

• Lead the design and iteration of onboarding and FTUE systems to guide players from their first session to core engagement.
• Define and evolve post-FTUE player development systems to support the journey toward competitive mastery.
• Design systems that introduce and educate players on new features, modes, and content.
• Partner with cross-functional teams to build intuitive and scalable tutorial flows.
• Utilize player data, research, and live insights to identify and resolve friction points in the early player journey.
• Advocate for accessible, player-first experiences to drive long-term success and retention.

Requirements

• 3+ years of systems design experience on live service games.
• Significant experience with onboarding, tutorials, or core progression flows.
• Deep understanding of player psychology, motivation, and learning curves.
• Demonstrated ability to leverage analytics and playtesting data to refine complex systems.
• Experience collaborating with UX/UI disciplines to deliver polished user experiences.
• Strong documentation, communication, and collaboration skills.

Nice to have

• Experience designing onboarding for competitive multiplayer or battle-royale games.
• Familiarity with live service engagement loops and retention mechanics.
• Experience running live A/B tests and iterating based on player data.
• Proficiency with scripting, data tools, or technical implementation for prototyping.