Product Marketing Manager (Proptech)

TL;DR

Product Marketing Manager (Proptech): Shaping and delivering compelling messaging and content to support a unified platform narrative for real estate performance solutions with an accent on positioning, GTM strategy, and full-funnel marketing. Focus on translating product capabilities into business value, developing persona-based narratives, and creating high-impact sales enablement assets.

Location: Remote, must be US-based

Salary: $95,000 - $110,000 Base + Bonus

Company

hirify.global provides technology-enabled performance solutions designed to help real estate property owners and operators enhance performance and mitigate risk.

What you will do

• Own product and platform positioning to support full-funnel marketing efforts from awareness through adoption.
• Develop messaging frameworks, value propositions, and persona-based narratives.
• Partner with Product, Demand Generation, Sales, and Customer Success to execute go-to-market strategies and launches.
• Create core assets including solution briefs, one-pagers, presentations, web copy, and campaign messaging.
• Develop sales enablement materials that communicate product value and specific use cases.
• Maintain and refresh product content to align with updated positioning and packaging.

Requirements

• 3–5 years of experience in product marketing or content marketing, ideally within B2B or SaaS environments.
• Must be based in the US and authorized to work in the US; no visa sponsorship provided.
• Strong writing and storytelling skills across multiple content formats.
• Proven ability to translate product capabilities into clear business value.
• Experience developing positioning and messaging frameworks.
• Strong cross-functional collaboration and organizational skills.

Nice to have

• Experience or familiarity with real estate, proptech, or learning & development tools.
• Proficiency with HubSpot, Asana, Google Workspace, or similar platforms.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• 401K retirement plan.
• Paid Time Off (PTO).
• Life and disability insurance.
• Fully remote work environment.