Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Developing and executing go-to-market (GTM) strategies for vertical-based software products with an accent on market positioning, competitive analysis, and value-based messaging. Focus on bridging the gap between Product, Sales, and Marketing teams to drive adoption and revenue growth.

Location: Hybrid (Austin, TX) - minimum 3 days/week onsite

Company

A $200M+ vertical-based software company providing user-centric solutions across 12 specific markets.

What you will do

• Act as the subject matter expert for specific vertical markets, identifying buyer personas and unique challenges.
• Create and execute comprehensive GTM plans for new product launches, including pricing and packaging.
• Develop differentiated messaging and positioning to articulate product value to target buyers.
• Produce sales enablement content such as case studies, pitch decks, and product demos.
• Collaborate with Growth Marketing to drive lead generation and pipeline growth.
• Analyze GTM success metrics and market penetration to refine future strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in Product Marketing, specifically within B2B SaaS or enterprise software.
• Proven track record of executing GTM strategies that produce measurable business results.
• Ability to translate complex technical concepts into compelling marketing narratives.
• Strong analytical skills and experience driving alignment across cross-functional teams.
• Must be based in or able to work hybridly in Austin, TX.

Culture & Benefits

• 100% employer-paid medical, dental, and vision insurance.
• 401(k) with 100% company match.
• Flexible paid personal and vacation time.
• 10 sick days and 9 company-paid holidays annually.
• 6 weeks of paid parental leave.

Hiring process

• Interactive and conversational interviews focused on experience and problem-solving.
• Assessment of individual judgment and communication skills.
• Use of real-time AI tools during interviews is strictly prohibited.