Product Marketing Lead, Core (Fintech)

TL;DR

Product Marketing Lead (Fintech): Leading product marketing for the core suite of financial tools for solo entrepreneurs and small business owners with an accent on GTM strategy and customer narratives. Focus on driving adoption, shaping the product roadmap based on market insights, and executing end-to-end feature launches.

Location: Remote within Canada (Must be based in and legally authorized to work in Canada; no relocation or sponsorship provided)

Salary: CA$127,200 - CA$158,000 per year

Company

hirify.global provides an all-in-one financial toolkit for small business owners to automate invoicing, expenses, payments, and payroll.

What you will do

• Lead end-to-end go-to-market (GTM) strategies for product launches and feature releases.
• Conduct customer research for core ICPs to inform positioning, messaging, and roadmap recommendations.
• Partner with product managers to influence roadmap prioritization based on market and customer insights.
• Design and execute experiments to drive adoption and expansion among existing customers.
• Develop enablement programs and content to communicate a consistent product story.
• Define success metrics and establish reporting frameworks for GTM initiatives.

Requirements

• 7+ years of product marketing experience in B2B software.
• Must be based in and legally authorized to work in Canada.
• Proven track record of leading successful GTM initiatives with measurable outcomes.
• Strong skills in positioning and messaging for complex products.
• Experience in customer research and translating insights into actionable strategy.
• Ability to influence cross-functional stakeholders without direct authority.

Nice to have

• Experience in fintech or working with financially-oriented SMB customers.
• Comfort owning high-visibility initiatives in a fast-paced, distributed environment.

Culture & Benefits

• Comprehensive health, dental, and wellness benefits.
• Flexible vacation plan and retirement savings or pension matching.
• Stock options for all full-time employees.
• Home office credit for remote employees.
• Peer recognition program and employee assistance program.
• Supportive mentorship and continuous career development coaching.