Senior Specialist, Digital Marketing (Healthcare)

TL;DR

Senior Specialist, Digital Marketing (Healthcare): Driving integrated digital marketing strategies to support business growth and demand generation with an accent on full-funnel campaigns across paid search, SEO, and ABM. Focus on optimizing digital assets, managing channel mix, and analyzing performance using GA4 and Salesforce to drive continuous improvement.

Location: Onsite in Charlotte, NC

Company

hirify.global is a healthcare industry transformation company recognized as one of the world's most ethical companies.

What you will do

• Develop and execute full-funnel digital campaigns across paid search, SEO, paid social, and account-based marketing (ABM).
• Collaborate with content and creative teams to optimize digital assets and ensure brand consistency across all touchpoints.
• Translate strategic objectives into actionable campaign plans, including audience targeting and budget allocation.
• Monitor and analyze performance using GA4, Salesforce, and Marketo to provide actionable recommendations.
• Serve as a digital subject matter expert, evaluating new trends and leveraging AI in marketing programs.

Requirements

• Proficiency in Salesforce, GA4, Google Ads, and LinkedIn Campaign Manager.
• Experience with SEO tools such as BrightEdge, Semrush, or Moz.
• Expertise in digital marketing channel management, specifically Paid Search, SEO, and ABM.
• Ability to work in a collaborative business environment in close quarters with peers in Charlotte, NC.

Nice to have

• Experience in a healthcare setting.
• Bachelor’s degree.

Culture & Benefits

• Comprehensive health, dental, vision, life, and disability insurance.
• 401k retirement program and employee incentive plans.
• Paid time off and tuition reimbursement for professional development.
• Access to on-site and online exercise classes.
• Workplace recognized for ethics and as one of the healthiest employers in America.