Director, Growth Marketing (Health IT)

TL;DR

Director, Growth Marketing (Health IT): Developing and scaling a multi-channel demand generation engine for clinical communication solutions with an accent on pipeline growth across SMB, mid-market, and enterprise segments. Focus on optimizing SEO/AEO, implementing AI-driven workflows, and aligning marketing-sourced pipeline with sales targets.

Location: Remote (Must be based in the US)

Salary: $140,000–$180,000 USD

Company

hirify.global is a leading provider of clinical communication and physician scheduling solutions in the health IT space, serving over 30,000 customers.

What you will do

• Lead, coach, and develop the demand generation team to meet evolving business needs and raise overall capability.
• Own the full buyer journey strategy and 100% of marketing-sourced pipeline targets across SMB, mid-market, and enterprise segments.
• Scale and optimize multi-channel campaigns, including paid search, social, email nurture, and interactive content.
• Drive organic growth through SEO, AI Engine Optimization (AEO), and Conversion Rate Optimization (CRO).
• Analyze full-funnel metrics to identify root causes of performance trends and develop actionable optimization plans.
• Partner with Sales Leadership to define funnel stages, lead scoring, and handoff criteria.

Requirements

• 7–10+ years of progressive experience in B2B demand generation.
• 3+ years in a people-leadership role managing and developing a team.
• Proven track record of delivering revenue impact in a scaled SaaS environment ($75M+ ARR preferred).
• Hands-on experience with Salesforce, Pardot/Marketo, 6sense, Clay, and major ad platforms.
• Must be based in the United States.
• AI-first mindset with experience building agentic workflows (Claude preferred).

Culture & Benefits

• Remote-first work environment.
• Comprehensive Health, Dental, Vision, Life, and Disability insurance available from day one.
• 401K with company match and immediate vesting.
• Competitive paid time off policy, including 17 company holidays and 2 floating holidays.
• Internal advancement opportunities within a mission-driven organization.