Senior Marketing Operations Manager

TL;DR

Senior Marketing Operations Manager (Inbound Conversion): Own and optimize inbound demand infrastructure with a specific focus on Chili Piper and its Salesforce integration, inbound conversion, demo scheduling, and speed-to-lead optimization. Focus on designing and maintaining routing logic across regions and products, improving MQL to SQL conversion rates, and ensuring data integrity in funnel reporting.

Location: Ottawa, Canada

Company

hirify.global provides an end-to-end cyber resilience platform blending AI-powered capabilities and flexible tech stacks to help businesses manage, secure, and recover.

What you will do

• Own end-to-end configuration and administration of Chili Piper (Concierge, Distro, Handoff, Scheduling).
• Design and maintain routing logic across NA, EMEA, APAC regions, products, and ICP types.
• Optimize speed-to-lead, meeting show rates, and booking conversion continuously.
• Partner with SDR, Sales Ops, and Demand Marketing to improve MQL conversion, handoffs, and event booking flows.
• Monitor data integrity, build dashboards for inbound metrics, and provide actionable insights to leadership.
• Own integrations with Marketo, Salesforce, Outlook, and reporting tools; document processes and identify risks.

Requirements

• 2+ years in marketing operations, revenue operations, or GTM operations.
• Direct experience owning Chili Piper in complex B2B SaaS environments.
• Deep Salesforce expertise (Leads, Contacts, Accounts, Campaigns, Opportunities).
• Experience with inbound demos, trials at scale, MQL/SAL/SQL lifecycle, and global routing.
• Strong analytical skills, attention to detail, data hygiene, documentation, and process design.
• Familiarity with Marketo or similar MAP and speed-to-lead benchmarks.

Culture & Benefits

• Medical, dental, and vision coverage for employee, partner, and children.
• Generous PTO, observed holidays, and 2 paid volunteer days per year.
• Pension plan with company contribution and employee stock purchase program.
• Discounted gym access at local facilities and N-ablite Learning custom development.
• Fun-raising opportunities through giving program.