Head of Product Marketing (B2B SaaS)

TL;DR

Head of Product Marketing (B2B SaaS): Leading and scaling the product marketing function in a high-growth B2B SaaS environment with an accent on strategic product narrative and go-to-market execution. Focus on developing persona-driven messaging frameworks, driving high-impact demand generation, and aligning product development with market needs.

Location: Onsite in Arlington, USA

Company

hirify.global is a leading source of legal, tax, regulatory, government, and business information for professionals.

What you will do

• Define and refine the product narrative and persona-driven messaging frameworks to communicate value effectively across buyer segments.
• Own end-to-end strategic marketing plans for product launches and major updates.
• Collaborate with demand generation teams to optimize traffic, MQLs, and SQLs for pipeline growth.
• Partner with Go-to-Market teams to provide assets, messaging, and training that accelerate deal velocity.
• Lead and grow a high-performing product marketing team, fostering innovation and data-driven decision-making.
• Influence executive leadership on market trends, competitive insights, and launch strategies.

Requirements

• 10+ years of experience in B2B SaaS product marketing.
• 7+ years of experience in a leadership role managing and mentoring teams.
• Proven expertise in messaging frameworks, persona development, and storytelling.
• Strong experience in demand generation alignment and performance metrics.
• Deep knowledge of ABM, multi-product marketing, and sales enablement strategies.
• Bachelor's degree or equivalent experience.

Nice to have

• Advanced degree (MBA or related experience).
• Public speaking experience, including webinars and industry conferences.
• Marketing experience in highly regulated industries (legal, tax, government affairs).
• Proficiency in Salesforce, Marketo, and HubSpot.
• Industry expertise working with law firms or tax departments.

Culture & Benefits

• Opportunity to work in a high-growth B2B SaaS environment.
• Strategic role with direct influence on executive leadership.
• Commitment to equal opportunity and non-discrimination in employment.