Email Lifecycle Manager (SaaS)

TL;DR

Email Lifecycle Manager (SaaS): Managing email-driven attributed revenue and full lifecycle layers to drive retention, adoption, and LTV growth across four SaaS products with an accent on behavioral segmentation and churn prevention. Focus on building a 2026 lifecycle roadmap, orchestrating multi-channel communication, and leveraging AI for personalization at scale.

Location: Remote from many countries or Hybrid (offices in the United States, Poland, Romania, or Ukraine)

Company

hirify.global is a global SaaS technology company developing no-code workflow automation, electronic signature, and document management solutions.

What you will do

• Own email-channel-driven attributed revenue and set the strategic direction for LTV, retention, and expansion across all products.
• Define and implement the email lifecycle communication strategy across activation, retention, expansion, and win-back stages.
• Lead churn-prevention and win-back programs using behavioral signals and predictive scoring.
• Manage and develop a team of three email marketing specialists, setting priorities and coaching execution.
• Collaborate with data and product teams to define KPI attribution, behavioral triggers, and technical requirements.
• Utilize generative and agentic AI tools to drive large-scale personalization and automation.

Requirements

• 5+ years in lifecycle, retention, or email marketing, preferably with B2C or B2B SaaS subscription products.
• Proven end-to-end ownership of lifecycle strategy, journey design, and KPI management.
• Hands-on experience with major marketing automation platforms (e.g., Braze, Klaviyo, Iterable, Marketo, HubSpot).
• Strong analytical skills and comfort working with DWH-sourced data and dashboards.
• Solid understanding of email deliverability and list health for 100K+ subscribers.
• Experience working in multi-product or multi-brand environments.

Nice to have

• Experience with behavioral data and predictive models for segmentation, such as churn scoring.

Culture & Benefits

• Flexible working environment with remote and hybrid options.
• Competitive compensation, performance-based bonuses, and stock options.
• Investment in professional growth through courses, conferences, and learning resources.
• Comprehensive health coverage, wellness programs, and quarterly company-wide Mental Health Days.
• Family-friendly culture with flexibility for parents and a pet-friendly approach.
• Transparent communication with direct access to leadership, including company-wide Q&A with the CEO.