Customer Marketing Manager (B2B SaaS)

TL;DR

Customer Marketing Manager (B2B SaaS): Designing and executing strategic customer marketing programs to drive retention, advocacy, and expansion with an accent on storytelling and customer outcomes. Focus on scaling advocacy programs, managing customer advisory boards, and optimizing expansion marketing strategies.

Location: Must be based in the US. Remote work is available, but a hybrid schedule (3 days in office) is required for those residing within commutable distance to an office.

Salary: $65,000 - $115,000 USD per year

Company

hirify.global is a B2B SaaS company providing a global community platform that helps organizations move from risk to readiness in their operational safety and compliance.

What you will do

• Develop integrated customer engagement programs to drive retention, product adoption, and satisfaction across the lifecycle.
• Lead the customer advocacy program, including the publication of case studies, testimonials, and managing reference programs.
• Create outcome-based customer stories and videos that showcase risk reduction, safety maturity, and business growth.
• Execute expansion marketing strategies for upsell and cross-sell opportunities through targeted campaigns and enablement assets.
• Oversee the customer advisory board and curate customer speakers and agendas for hirify.global Summits.
• Manage reputation via third-party review sites and track marketing KPIs connected to pipeline and renewals.

Requirements

• 5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or demand generation.
• Proven success in building customer advocacy programs and executing ABM or account-based plays.
• Experience managing customer advisory boards, user conferences, or community engagement initiatives.
• Proficiency with Salesforce, Marketo, HubSpot, and review platforms like G2, TrustRadius, or Capterra.
• Strong storytelling skills and ability to translate complex value propositions into metric-rich narratives.
• Must be based in the United States.

Culture & Benefits

• Comprehensive Health, Dental, and Vision Insurance.
• 401(K) retirement plan.
• Paid Time Off.
• Flexible work arrangements including remote and hybrid options.