Manager, Brand Campaigns

TL;DR

Manager, Brand Campaigns (SaaS): Lead the strategy, execution, and optimization of large-scale top-of-funnel awareness campaigns with an accent on AI-powered tools, media planning, and cross-channel performance. Focus on translating growth priorities into campaign plans, leveraging AI for experimentation and personalization, and measuring long-term pipeline impact.

Location: San Francisco, Miami, Raleigh, Toronto, Montreal

Company

World's leading AI-powered maintenance and asset management platform serving 13,000+ customers including Duracell, Shell, and Cintas.

What you will do

• Lead planning and execution of top-of-funnel campaigns across paid media, digital channels, events, partnerships, and sponsorships to grow awareness and market presence.
• Leverage AI tools for audience segmentation, media planning, testing, forecasting, and optimization including creative/channel testing and personalization.
• Manage campaign timelines, budgets, agency relationships, and cross-functional collaboration with Corporate Communications, Product Marketing, Sales, and Growth Marketing.
• Own success metrics like awareness, reach, engagement, audience growth, and pipeline influence using lift studies, attribution, and AI insights.
• Evaluate ROI of strategic programs and recommend adjustments to channel mix, spend, and sequencing.

Requirements

• 5–8+ years in B2B marketing, brand campaigns, or integrated marketing, ideally in high-growth SaaS, enterprise tech, or industrial markets.
• Heavy AI user (ChatGPT, Claude, custom GPTs) integrated core to workflow.
• Proven track record leading top-of-funnel/brand campaigns with measurable impact on awareness and pipeline.
• Strong media/channel strategy, campaign operations, and cross-functional influence in fast-growing organizations.
• Analytical mindset for data-driven decisions, agency/budget management at scale.

Culture & Benefits

• Competitive salary and equity opportunities.
• Healthcare, dental, vision coverage, 401(k)/RRSP enrollment.
• Take-what-you-need PTO.
• Meritocracy culture valuing Smart, Humble, Optimist principles with global team collaboration.