ABM Manager (AI)

TL;DR

ABM Manager (AI): Building and scaling account-based marketing motions to drive awareness and conversion among target accounts with an accent on AI-powered GTM workflows. Focus on leveraging intent signals, building personalized sequences at scale, and optimizing the feedback loop between performance and strategy.

Location: Must be commutable to the NYC headquarters (hybrid: 3-4 days per week in office)

Company

A fintech and SMB software company providing an ecosystem of business management tools for entrepreneurs.

What you will do

• Define the ABM campaign strategy and channel playbook, including messaging and success metrics.
• Execute end-to-end ABM motions from account selection and segmentation through to sales handoff and reporting.
• Design integrated multi-channel campaigns (email, direct mail, digital) tailored to key personas.
• Build AI-powered GTM workflows using intent data and behavioral triggers to scale personalization.
• Partner with Sales, RevOps, and Product Marketing to align on targeting and pipeline metrics.
• Run structured A/B tests and gather competitive intelligence to refine positioning and strategy.

Requirements

• 3+ years of B2B demand gen or ABM experience, ideally at a high-growth SaaS company.
• Proven track record of running multi-channel campaigns that drive measurable pipeline and revenue.
• Expert fluency with AI tools for GTM, such as Clay or Claude Code.
• Deep competency in segmentation, intent signal interpretation, and account prioritization.
• Strong email copywriting skills for persona-specific, funnel-stage-appropriate messaging.
• Ability to analyze performance metrics and translate data into actionable strategic adjustments.

Culture & Benefits

• Flexible PTO and a generous, fully-paid parental leave policy.
• Competitive health and dental insurance, with premiums partially or fully covered.
• 401k eligibility starting from day one.
• Professional development stipend for approved learning and educational expenses.
• Fertility and adoption benefits via Carrot.
• Pre-tax commuter benefits and home office support.