Head of Digital and Growth

TL;DR

Head of Digital and Growth (EdTech): Define and drive roadmap for digital channels, lifecycle programs, growth experiments, and website strategy with an accent on acquisition, activation, adoption, and expansion across enterprise, mid-market, and SME segments. Focus on scaling ABM/ABN campaigns, CRO initiatives, martech stack, and team leadership to deliver measurable business impact.

Location: Auckland, Auckland (Hybrid)

Company

Leading digital classroom platform used by over 70 million users worldwide, empowering students and supporting teachers, with 170 team members across the world.

What you will do

• Define and drive roadmap for digital channels, lifecycle, demand programs, growth experiments, and website strategy.
• Prioritize initiatives to maximize acquisition, activation, adoption, and expansion across segments; collaborate with Sales, Product, RevOps, and Marketing.
• Support acquisition via ABM/ABN, paid media, CRO; foster experimentation culture with hypotheses, tests, and scaling.
• Define activation, engagement, expansion strategies; integrate messaging, journeys, in-product communications using data insights.
• Own martech strategy including automation, analytics, integrations; manage website CRO and external vendors/contractors.
• Lead in-house team (Demand, Website, Ops); mentor members and foster collaborative, experimental culture.

Requirements

• 8+ years in digital marketing, growth, or SaaS marketing leadership roles.
• Experience scaling digital acquisition and lifecycle programs at large scale (B2B or PLG).
• Proven experience with ABM/ABN campaigns, growth experiments, CRO, lifecycle engagement.
• Experience managing marketing technology stacks, CMS, automation, analytics, or technical teams.
• Strategic thinker able to translate data into growth initiatives; strong team leadership and coordination skills.
• Comfortable in fast-paced, collaborative environment with high-impact responsibility.

Culture & Benefits

• People-first employer on mission to build future of education and impact millions.
• High-calibre diverse team from startups, Fortune 500, big tech.
• Continuous learning: subsidised courses, certifications, conferences, Udemy access.
• Strong mission supporting teachers and students globally.
• Happy customers: thousands of schools worldwide via digital education transformation.