Digital Marketing B2B Growth Marketing and Automation Manager (B2B Marketing)

TL;DR

B2B Growth Marketing and Automation Manager (B2B Marketing): Developing high-impact B2B growth strategies and omni-channel customer journeys for clients with an accent on CRM optimization and lead lifecycle management. Focus on operationalizing program-based strategies, integrating marketing-sales platforms, and optimizing conversion KPIs through behavioral science and analytics.

Location: Remote (Must be based in the US) or based in Medellín, Colombia

Company

hirify.global is a digital agency focused on creating exceptional digital experiences for their clients through strategic partnerships and high-impact digital solutions.

What you will do

• Collaborate with cross-functional account teams to execute high-impact consumer journeys and B2B initiatives.
• Develop and implement cross-channel programs aligned with customer journey moments and core business KPIs.
• Oversee the creation of marketing infrastructure, including emails, forms, landing pages, and reports.
• Manage data hygiene and integrations between marketing and sales platforms such as Hubspot, Salesforce, Marketo, or Pardot.
• Create custom multi-channel reports to define account success and identify efficiency improvements.
• Develop service narratives and business cases for new engagement opportunities to drive client success.

Requirements

• Must be based in the US or located in Colombia.
• Proficiency in CRM platforms, with a strong preference for Hubspot (workflows, list hygiene, lead scoring).
• 2+ years of B2B strategy experience, preferably in-house or at an agency.
• Strong understanding of performance marketing channels and Account Based Marketing (ABM) needs.
• Experience identifying new marketing channels and target audiences to deliver ROI-positive results.
• Comfortability with high-level collaboration and presentations, both internally and client-facing.

Culture & Benefits

• Comprehensive health coverage including Medical, Dental, Vision, Short-Term Disability, and Life insurance.
• 401(k) plan with company match.
• Paid time off starting at 15 days, plus paid holidays, sick days, and personal days.
• Flexible Fridays for improved work-life balance.
• Option to work completely remote.
• Direct access to senior management and professional mentoring opportunities.