VP, OnePay Partner & Product Marketing (Fintech)

TL;DR

VP, OnePay Partner & Product Marketing (Fintech): Drive product marketing strategy, value proposition development, and partner marketing initiatives to accelerate adoption for OnePay and Walmart credit program with an accent on commercialization, go-to-market plans, and cross-functional alignment. Focus on developing positioning, messaging, business cases, and launch execution while leveraging insights and partner relationships.

Location: Stamford, CT (hybrid: work from home near Hub with required commute for in-person meetings, training, and events). Legal authorization to work in the U.S. required; no visa sponsorship.

Salary: 110,000 - 185,000 USD Annual

Company

Leading consumer financial services company focused on credit programs and partnerships.

What you will do

• Manage commercialization strategy, strategic planning, and execution of marketing initiatives across cross-functional teams.
• Develop and evolve program value propositions, customer benefits, and feature proof points.
• Support joint marketing with partners like Walmart and OnePay, aligning to their goals and standards.
• Drive go-to-market readiness, launch plans, milestones, and compliant deployment.
• Partner with analytics for insights, competitive positioning, measurement, and post-launch optimizations.
• Contribute to operating rhythms, planning cycles, and building repeatable playbooks.

Requirements

• Bachelor's Degree or high school equivalent + 8+ years digital marketing in credit card industry.
• 5+ years in product marketing, partner marketing, or commercialization (financial services, fintech, retail preferred).
• Experience developing value propositions, messaging, and go-to-market plans for digital/financial products.
• Strong cross-functional execution with product, digital, analytics, creative, risk/legal/compliance teams.
• Ability to travel for business as required.

Nice to have

• Strong strategic thinking to translate product capabilities into customer benefits.
• Excellent communication for executive materials.
• Analytical, insights-driven approach with test-and-learn mindset.
• Comfort in ambiguity with bias for action.
• Collaborative, partner-first mindset.

Culture & Benefits

• Flexible way of working: option for work from home near Hubs with required in-person engagements.
• Inclusive culture with Employee Resource Groups (ERGs) for community and growth.
• Annual bonus based on individual and company performance.
• Compensation adjusted for markets like CA, NY Metro, Seattle.