Promotions Coordinator (iGaming)

TL;DR

Promotions Coordinator (iGaming): Managing the end-to-end creation and rollout of interactive challenges and competitions across global markets with an accent on regional relevance and player engagement drivers. Focus on designing tailored competition mechanics, collaborating with influencers, and optimizing campaigns using performance data.

Location: On-site in Melbourne CBD, Australia

Company

hirify.global is the Australian powerhouse behind leading iGaming brands including Stake, KICK, and Twist Gaming.

What you will do

• Lead the end-to-end creation and rollout of interactive challenges and competitions across Stake.com, Stake.us and regional markets.
• Design tailored regional competitions that align with local audiences and regulatory requirements.
• Manage core campaign mechanics including game selections, prize pools, multipliers and minimum bet thresholds.
• Plan and execute multi-channel promotional activity across social, CRM and influencer platforms.
• Collaborate with influencers and internal teams to deliver coordinated promotional content and amplify campaigns.
• Monitor performance metrics and analyze engagement data to optimize future campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations or a related field.
• Proven experience in a promotions or marketing role, preferably within the gaming or online entertainment industry.
• Strong understanding of social media platforms and influencer marketing.
• Proficiency with spreadsheets (e.g. Microsoft Excel, Google Sheets) for data management and analysis.
• Must be based in and able to work on-site in Melbourne, Australia.

Nice to have

• Knowledge of sports, gambling and cryptocurrency.
• Strong awareness of internet culture, memes and digital trends.
• Proficiency with Google Suite, Slack and Jira.
• Creative mindset with the ability to develop innovative engagement strategies.

Culture & Benefits

• Modern office environment with in-house baristas, daily catered breakfast, and snack walls.
• Gaming and relaxation facilities including pool tables, table tennis, and an F1 simulator.
• Comprehensive wellbeing support via an Employee Assistance Program and professional weekly massages.
• Extensive learning opportunities with over 20,000 courses on a dedicated L&D platform.
• Team-building budgets for lunches and activities, plus branded company swag.
• Access to exclusive events and tickets for Formula 1, UFC, and other major sporting and music events.