Senior Digital Optimization Manager (Edtech)

TL;DR

Senior Digital Optimization Manager (CRO/Edtech): Leading conversion rate optimization, experimentation, and personalization across a multi-site university partner ecosystem with an accent on data-driven UX improvements and lead generation. Focus on designing and executing high-impact A/B tests, diagnosing user friction via behavioral analytics, and scaling optimization playbooks across brands.

Location: Remote (US)

Company

hirify.global is an education technology company that helps regional universities develop and grow high-ROI, workforce-focused online degree programs.

What you will do

• Lead day-to-day CRO and experimentation execution, including A/B tests, personalization, and journey tests across partner microsites.
• Own the testing backlog by identifying opportunities, developing hypotheses, and building no-code tests in web experimentation platforms.
• Analyze web/journey analytics and behavioral signals (drop-offs, rage clicks) to diagnose UX issues and design meaningful tests.
• Collaborate with SEO, UX, Content, Creative, and Analytics teams to align optimization efforts with brand guidelines.
• Implement personalization use cases, including audience segmentation and next-best-action recommendations.
• Leverage AI to accelerate the testing process from ideation to measurement and scaling.

Requirements

• 6–9 years of experience in digital web optimization, CRO, UX, and growth marketing.
• Hands-on experience running A/B tests and journey experiments at scale.
• Expert-level proficiency with GA4 web analytics.
• Proficiency with Optimizely and FullStory.
• Proven ability to translate behavioral data and UX heuristics into actionable business insights.
• Must be based in the US.

Nice to have

• Experience in multi-site or multi-brand ecosystems.
• Familiarity with ML-driven optimization and personalization platforms.
• Experience partnering with development teams on build, execution, and QA.
• Background in higher education or lead generation environments.

Culture & Benefits

• Commitment to increasing access to affordable education for working adults.
• Equal-opportunity employer supporting a diverse and inclusive workforce.