Director of Paid Social (Ecommerce)

TL;DR

Director of Paid Social (Ecommerce): Scaling DTC new customer revenue via Meta and supporting paid channels with an accent on high-volume spend management, creative production pipelines, and ncROAS optimization. Focus on managing $100K+ daily spend, leading a creative team of 20+, and aligning ad messaging with landing page conversion.

Salary: Base from $200k USD + performance bonus + equity

Company

hirify.global is a self-funded owner-operator holdco specializing in scaling ecommerce brands in the pet and health & wellness sectors.

What you will do

• Own full P&L for DTC new customer revenue on Meta, scaling daily spend to $100K+ while maintaining target ncROAS.
• Manage and optimize supporting acquisition channels including Google Ads, TikTok, AppLovin, and Snapchat.
• Lead a team of approximately 20 (creative strategists and editors) to ship 80-150+ net-new ad variants per week.
• Partner with the CRO analyst to ensure ad-to-landing-page congruence and implement a statistical testing framework.
• Triangulate platform ROAS with incrementality testing and post-purchase survey data to drive decision making.
• Directly report to the CEO with concise, number-driven weekly performance updates.

Requirements

• Proven experience personally managing $50K+/day Meta spend on a single brand as an employee.
• Expert-level proficiency with Ads Manager, including Advantage Plus, campaign consolidation, and budget optimization.
• Experience managing creative strategists and editors to run a high-volume production pipeline.
• Deep understanding of unit economics, specifically ncROAS, ncCAC, and acquisition quality.
• Ability to thrive in a high-tempo, founder-led environment with an urgency-driven mindset.
• Strong performance management skills, including experience with hiring and firing.

Culture & Benefits

• Clean reporting line to the CEO with no bureaucracy or matrix organization.
• Full budget authority to move fast, reallocate spend, and cut underperforming agencies.
• Opportunity for meaningful equity participation within a defined window.
• Work within a profitable, self-funded company with real growth upside.
• Competitive compensation package including a high base salary and performance-tied bonuses.

Hiring process

• Application via a dedicated form focusing on specific performance metrics (peak spend, hit rates, etc.).
• Response provided within 7 days for candidates who progress to the next stage.