Regional Marketing Manager (SaaS)

TL;DR

Regional Marketing Manager (SaaS): Driving the strategy and execution of integrated marketing programs across Americas East and Canada with an accent on pipeline generation, account-based marketing (ABM), and regional campaigns. Focus on designing high-impact marketing programs, leveraging AI for personalization, and executing virtual and in-person events to drive revenue growth.

Location: Remote, must be located in the Eastern time zone (US)

Salary: $123,000 - 147,000 OTE

Company

A remote-first, open-source powerhouse specializing in observability and visualization tools used by millions globally.

What you will do

• Partner with regional Sales leaders to define marketing priorities, target accounts, and programs aligned to revenue goals.
• Lead end-to-end execution of virtual and in-person events, including logistics and vendor management.
• Develop and execute ABM strategies tailored to regional needs and aligned with global campaigns.
• Utilize AI and automation to enhance targeting, personalization, and performance analysis.
• Collaborate with SDR and Sales teams to optimize lead follow-up and pipeline conversion.
• Manage budgets, timelines, and cross-functional stakeholders.

Requirements

• Location: Must be located in the Eastern time zone (US).
• 5+ years of experience in field/regional marketing or demand generation.
• Proven ability to drive pipeline through integrated marketing programs.
• Proficiency with Salesforce for reporting and campaign tracking.
• Experience managing both hosted and third-party events.
• Willingness to travel approximately 40%.

Nice to have

• Experience using AI tools to improve operational efficiency and scale programs.
• Strong data-driven approach to measuring and optimizing success.
• Ownership mindset with accountability for regional outcomes.

Culture & Benefits

• 100% remote, global culture emphasizing autonomy and trust.
• Open-source roots with a high-trust, low-ego environment.
• Transparent communication and approachable leadership.
• Global annual leave policy of 30 days per annum, including 3 reserved shutdown days.
• In-person onboarding for new hires.
• Equity and bonus opportunities.